This is where everything comes together. Instead of simply using AI occasionally, you will learn how to design an AI-powered marketing operation.

In this module, you will learn how to build AI workflows for:

Research → Strategy → Content → Design → Advertising → Lead Generation → Sales → Customer Service → Analytics

You will also learn:

  • Which marketing tasks should be automated.
  • Which tasks should remain human-led.
  • How to create AI marketing workflows.
  • How to build reusable prompt libraries.
  • How to create standard operating procedures (SOPs).
  • How to structure an AI-powered marketing team.
  • How to combine human employees with AI assistants.
  • How to measure AI productivity and ROI.
  • How to build an AI marketing technology stack.

Final Capstone Project: Design an AI Marketing Department for a real business, including its workflows, tools, prompts, processes and KPIs.